Malaysia is on the rise. The middle class is growing, disposable income is increasing, and it is one of the easiest places in the world for a foreigner to set up business—ranked 12th of 185 by the World Bank. In my experience of observing start-ups here in Malaysia, franchising is a very feasible business opportunity in this economy. English is widely spoken among the population of more than 28 million—70% of which is urban based. This offers a good consumer base to potential franchisees considering locating here.