How to Make…and Sell…Great Travel Videos

Before I became a travel videographer I studied Tourism Management in the UK. I then worked as a research assistant in Costa Rica, a hostel manager in New Zealand, and a travel consultant in London. Naturally consulting other people on the best travel options was not quite as satisfying as traveling myself, so I finally came up with an idea that would allow me to work while traveling around.

I realized that people always wanted more information about the trips they would undertake and the hotels they would be staying in and often they did not trust photographs. Unlike buying a car, which you can test-drive beforehand or an article ordered on Amazon, which you can return if you don’t like it; you are stuck with a vacation once you have bought it. So the more you know about what you are about to sign up for the more likely you are to make a purchase.

As the saying goes, a picture is worth a thousand words. But a video, which contains 30 frames per second, can say so much more. So I started convincing tour companies and hotels to use videos to sell their products. Given that I just wanted to finance my travels I charged as little as $300 per video and dozens of tour companies and hotels jumped on board immediately.

My videos were quite rudimentary to begin with, but they looked authentic and are still selling vacations to this day. Over time I gradually improved my skills and upgraded my equipment, but most importantly I increased my prices and started to make a good living. I now charge on average about $2,000 per video.

Over the course of several years I have made plenty of mistakes and have learned the best way of selling to tourism companies. Given my background in tourism I can teach you how to persuade tourism ventures to pay you to film their tours or hotels. I will even give you sample letters and key words that convince the decision makers that you know what you are talking about.

Having taught myself video production, I can also teach you everything you need to know in a simple and straightforward way about creating polished and professional videos without spending years studying the ins and outs of video production. I will teach you the basics of video production and the details that pertain to travel videography, including tutorial videos on panning, audio and even video editing, which is simpler than you think.

I will also give you a checklist so you do not make the same mistakes I made at the beginning and explain what you need to look out for if you want to buy a camera, even though you could get started just using an iPhone. Finally you will read interviews with other travel videographers who have already made the concept work for them.

How much money you will make with videos and how much time you spend traveling and shooting videos is up to you. You could do this just to finance the occasional weekend trip…or make a living as a travel videographer.

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