They thought we were crazy.
My wife and I announced to friends and family that we were moving cross country—from Utah to Florida.
To them it was unexpected. And it was. We decided to move on a whim, after all.
Within just a few short months, we were on the road. And 2,200 miles later we finally arrived in sunny Florida.
There’s a good reason I’m telling you this. One that may help you fund your own future adventures.
Here it is: This was all made possible, because I chose to learn copywriting.
Just so we’re on the same page, copywriting is the kind of writing that businesses use to help sell their products and services. It’s the words you find on online sales pages, brochures, catalogs, direct mail, and more.
It was about seven years ago that I decided to learn copywriting. Back then, I could never have made this kind of move. I didn’t have the freedom to do so. I worked a typical 9-to-5 job, earning $9 an hour.
But I was determined to make a change in my life back then. I am glad I did.
Since learning copywriting, I’ve had what I always craved. Freedom.
It’s what allowed me to move from Utah to Florida without thinking twice about it. It’s given me the freedom to pursue my hobbies. And in the near future, it’ll give me the freedom to travel and see the world (I’m still getting settled here in Florida. Once I do, my wife and I plan on taking a few trips abroad.)
Now, there are a few things you should know about copywriting.
It’s not the kind of writing that requires flowery or award-winning prose. You simply write like you talk.
The more conversational, in most cases, the better. Because of that, it’s a skill that is relatively easy to pick up. This has been a blessing for me, as I hated having to sit through English class and do the kind of writing that’s considered “literary.”
You don’t need years of training. Just a few months of truly applying yourself can get you up and running. Despite that small barrier to entry, copywriting can pay just as well as some of the highest professions out there.
For example, there are many working copywriters today that earn six-figure incomes. Other more ambitious ones scratch the seven-figure mark.
In case you’re wondering how this kind of income is possible, consider this:
A white paper (a report that explains a company’s new technology or solution to a business problem in hopes of moving a sale forward) can pay anywhere from $3,000 to $7,000. A sales campaign for a direct-response company can fetch anywhere from $2,000 to $25,000 depending on your level of experience.
Other writers I know charge anywhere from $100 to $350 to write short emails that help companies develop stronger relationships with their customers.
I think you get the point. The writing pays well, since it’s writing with a commercial intent. And the demand for copy is definitely there.
Businesses of all shapes and sizes need copywriters. Big companies like Microsoft, Google, and Sony…to smaller publishers of newsletters…to your local mom-n-pop store and everything in between. They all need copywriters for things like emails, blog posts, postcards, brochures, sales letters, web pages, case studies…the list goes on. And once you know what you’re doing, many of these projects can be done fairly quickly.
Copywriting is ALL it’s cracked up to be—and more.
It puts you in control of your time and day-to-day schedule. So long as you meet your clients’ deadlines, they don’t care if you prefer to work early in the morning or through the wee hours of the night. And, it can pay very well and expand your options in life.
I know all this might sound too good to be true. But the fact is, it is true.
Of course, you will need to put in some effort in the form of practice. That means you’ll want to write every day and work on your craft. If you have a job right now, you may have to burn the midnight oil a bit to learn the fundamentals of copywriting.
In many ways it’s like trying to learn any other skill. Like playing the piano or learning a new language. The more you practice, the quicker you’ll get better. And the good news is, learning to write copy isn’t anywhere near as difficult as learning to play the piano or mastering a particular golf swing.
That’s because you already know how to talk to someone. It’s just a matter of learning how to do it with the printed word.
So if you’re serious about funding a life of adventure, of freedom, and of flexibility…why not give copywriting a shot?
I’m glad I did.
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