In case you don't know—and some don't—copywriting means writing ad copy. The headlines. The print ads you see. Billboards. TV ads. And sales letters.
In the role that I and many others play, we're talking most of all about the sales letters. Really long ones, that can range 8... 16... even 24 pages or longer.
These days, we're talking more specifically about sales letters on the Internet. Usually posted to a website or read off in "video" form, with text on screen.
I'm almost sure you've seen these ads. Maybe you've even responded to a few of them. But what happens on the other side of the screen? Copywriters get paid to write those ads. And we often get paid pretty well.
Two weeks of writing or maybe three can bring you, the writer, a $10,000 fee. Throw in another two or three weeks of good sales, and you could see $30,000 in royalties. That's a pretty tidy sum—$40,000— for about a month of work and waiting.
That's not unprecedented. For some us, it's the norm or even a slow return. At the very top, it would be downright depressing. I've seen writers make twice that in a month. I've done it myself. I've seen a handful do that much in a week.
In short, this gig can pay.
But the writing students I meet are so focused on the income potential, I don't get asked often enough about other benefits. Since you can start enjoying these benefits even before you hit the big time—and perhaps if you never do—let's talk about them now.
Read on…
