Where’s the best beach town in Ecuador to hang your hat? Well, that depends entirely on the lifestyle, climate, and pace of life you’re after, because not all coastal towns are created equal.
That’s especially true in Ecuador, where the 530-mile Ruta del Sol (also known as the Ruta Spondylus, named after the spiny red mollusks found in the sea here) runs from the border with Peru all the way north to Colombia. As you travel the route, the landscape shifts dramatically, from dry tropical scrubland to lush green hills and misty cloud forest. Along the way, you’ll find laidback surf hubs, up-and-coming fishing villages, and bustling port cities with a growing expat presence.
The highway has seen major upgrades in recent years, and tourism is steadily increasing. But much of the coast still feels blissfully undiscovered. That means small-town amenities, limited healthcare in some areas, and few large-scale developments—but also wide, quiet beaches, low-cost housing, and a relaxed, low-key lifestyle.
Whether you’re looking for an affordable beachfront retreat, a walkable community with a social scene, or a peaceful escape surrounded by nature, these are some of the best beach towns to consider in Ecuador right now.
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Salinas
Salinas is Ecuador’s best-known beach resort, especially popular with local tourists. Located on the Santa Elena Peninsula, it offers modern high-rise condos, shops, restaurants, and nightlife. There’s an active boardwalk (malecón), a yacht club, and good medical care nearby. The sandy beach is wide, clean, and flanked by calm, swimmable waters.
Salinas appeals to expats who want a coastal lifestyle with full amenities. Rental prices vary but are higher than in smaller towns. Because of its popularity, the beach can get crowded during holidays, but is quiet off-season. Regular bus service to Guayaquil, about two hours away, makes it easy to reach Ecuador’s second-largest city and international airport.
Playas
Also known as General Villamil Playas, this coastal town sits south of Salinas and is closer to Guayaquil. Once a quiet fishing village, Playas is undergoing change. Infrastructure improvements, a nearby port expansion, and plans to relocate Guayaquil’s airport closer to the town have spurred new development and condo construction.
Playas maintains a more local, traditional feel than Salinas, and it remains more affordable. The beach is long and walkable, and local ceviche stands are popular. As development continues, Playas may become an even more attractive option for expats who want investment potential with small-town charm.
Ballenita
Ballenita is just up the coast from Salinas and often overlooked by beach hunters headed further down the peninsula. But that’s starting to change. Ballenita is one of the fastest-growing expat hubs in the region, driven by lower housing costs and its low-key vibe.
New infrastructure projects, including a renovated malecón and whale-watching tower, are improving the beachfront. The town still feels Ecuadorian and not overdeveloped. It’s close enough to Salinas and La Libertad to benefit from shopping and healthcare, but far enough to offer peace and quiet.
Ayangue
Ayangue is a small village less than an hour north of Salinas, known for its protected cove and calm bay, perfect for swimming, snorkeling, and paddleboarding. Artisanal fishermen bring in fresh lobster and fish daily, which makes the beachfront restaurants a foodie’s dream.
The village sits a mile off the highway, which helps preserve its tranquil vibe. There's a growing number of expats here, drawn by the natural beauty, friendly locals, and affordability. It’s also home to a respected diving school and offers good access to nearby attractions like Montañita and Puerto López.
Olón
Just north of Montañita, Olón is a laidback beach town that has become a favorite among expats looking for a quieter lifestyle. There are no high-rises here, just beach cottages, boutique guesthouses, and a scenic malecón lined with restaurants and smoothie bars. The vibe is relaxed and the sunsets are spectacular.
Olón is also home to yoga studios, co-working spaces, and wellness-oriented expats. With regular bus service, it’s easy to reach Montañita for nightlife or Puerto López for shopping and services. Rentals near the beach can range from $400 to $800 per month, and couples can live comfortably on $1,500 to $2,000 a month.
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Montañita
This bohemian beach town is Ecuador’s surf and party capital. Known for its all-day-and-night beach scene, Montañita attracts a younger crowd of backpackers, surfers, and revelers. Despite the buzz, it has some of the best surf breaks on the coast.
Housing ranges from budget hostels to boutique hotels and private rentals. While it may not be ideal for those seeking peace and quiet, some expats enjoy its creative energy and free-spirited atmosphere. Nearby Olón offers a more subdued alternative.
Puerto López
Located in Manabí province, Puerto López is a small fishing town with big appeal. It sits on a crescent-shaped bay surrounded by jungle-covered hills. Known for whale watching from June to September, it's also the jumping-off point for tours to Isla de la Plata, dubbed the “Poor Man’s Galapagos.”
The town recently renovated its malecón and pier, making the waterfront more attractive for both locals and visitors. Puerto López is adjacent to Machalilla National Park and the pristine Los Frailes Beach. It offers a good balance of nature, activities, and affordability for beach-loving expats.
Ayampe
A short drive north of Puerto López, Ayampe is a hidden gem with a wide beach and access to the Rio Ayampe trail, which winds through dense forest. Known for its quiet beauty and nature-forward community, it’s home to a growing number of expats who value sustainability and simplicity.
Accommodations include eco-lodges, small hotels, and rental homes. Expats and locals mix easily here, and the sense of community is strong. It’s ideal for anyone wanting to live in harmony with nature while still being close to larger hubs.
Manta
Manta is Ecuador’s third-largest city and one of its fastest-growing urban areas. A major port and fishing hub, it has all the infrastructure expats might want: hospitals, malls, universities, and an airport. Some areas have an industrial feel, but neighborhoods like Barbasquillo offer ocean-view condos and beach access.
Prices are higher than in smaller towns, but so are conveniences. There's a strong expat community, and new developments continue to rise as demand increases. It’s a good choice for those who want coastal living without giving up city life.
Crucita
Located about 35 minutes north of Manta, Crucita is a small, quiet fishing town with a big beach and growing expat population. Paragliding is popular here thanks to the steady coastal breeze, and the relaxed pace draws retirees and nature lovers.
Major shopping is still done in Manta or Portoviejo, but Crucita offers basic services and plenty of beach homes, some still at bargain prices. It’s one of the few places where you can still find ocean-view land at relatively affordable rates.
Santa Marianita
Just south of Manta, this beach village has grown significantly in recent years. Santa Marianita is best known for kiteboarding, thanks to consistent winds and a long, flat beach. Expats love it for the quiet lifestyle and proximity to Manta.
The town has new housing developments, rental properties, and a few beachfront restaurants. Though small, it offers a rare mix of natural serenity and accessibility to city services. It’s one of the best spots for those wanting beach life without feeling isolated.
Canoa
This northern surf town has recovered well since the 2016 earthquake. Canoa offers a long beach, youthful energy, and plenty of charm. It still feels off the beaten path, though development is slowly expanding.
Expats appreciate the affordability, easygoing atmosphere, and surfing culture. There are hostels, cafes, and rental homes—many with ocean views. It’s a solid option for beachgoers who want something fun, simple, and affordable.
San Clemente and San Jacinto
These two towns sit side by side on the northern coast of Manabí province. They’ve long been popular among Ecuadorians, and expats are increasingly taking notice. With wide beaches and a slower pace of life, they offer a glimpse of old-school coastal Ecuador.
Affordable housing, family-run restaurants, and friendly neighbors define the experience. There are basic services locally, and more options are available in nearby Bahia or Manta. Together, these towns present a balanced mix of authenticity and emerging expat appeal.
Finding Your Fit
Ecuador's coast is as varied as its mountain towns or Amazon villages. Whether you're drawn to the bustle of a beach city, the tranquility of a surf village, or the friendliness of a fishing town, there's a spot for you along the Ruta del Sol. Take your time, explore a few places, and see what coastal life could look like for you in this diverse and welcoming country.
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